CURRENT AFFAIRS

Detailed explanation-1: -MS Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the Indian mobile handset industry.

Detailed explanation-2: -NEW DELHI: Indian phone manufacturer Lava International Ltd. has signed actor Kartik Aaryan as its brand ambassador to endorse its smartphone range. Aaryan said, “I am delighted to associate with the home-grown brand that has established itself as a leading Indian end-to-end smartphone company.

Detailed explanation-3: -Share Via: The brand has released a new ad for this feature starring cricketer Harbhajan Singh.

Detailed explanation-4: -Ltd’s brand Fire-Boltt has announced the appointment of cricketer Mahendra Singh Dhoni as its new ambassador. The company said the association with the cricketer will help it reach a wider audience not only in India but outside as well.

Detailed explanation-5: -Sachin Tendulkar. Sachin Tendulkar is addressed as the ‘God of Cricket’ in India as his fame is much more than many celebrities and the brand use it very well to promote their brands.