CURRENT AFFAIRS

Detailed explanation-1: -Reliance Industries has launched an online fashion portal called Ajio . The segment is currently dominated by the likes of Myntra and Jabong.

Detailed explanation-2: -AJIO, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you’ll find anywhere.

Detailed explanation-3: -Background. Ajio, launched in 2016, is an Indian eCommerce company headquartered in Bangalore, India.

Detailed explanation-4: -“Ajio has emerged as one of the leading digital commerce platforms for fashion and lifestyle with a portfolio of over 2, 000 labels and brands and listing of over 5 lakh options.

Detailed explanation-5: -NEW DELHI: Mukesh Ambani-led Reliance Industries is extending the Jio brand name to new businesses, the latest being a fashion ecommerce site dubbed AJIO.com, said people aware of the development.