CURRENT AFFAIRS

2016

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Who became the brand ambassador of Exide Life Insurance
A
Virat Kohli
B
Mahendra Singh Dhoni
C
Sachin Tendulkar
D
Rohit Sharma
Explanation: 

Detailed explanation-1: -“Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category. As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief.

Detailed explanation-2: -MS Dhoni in the campaign. Sachin Bansal-backed Navi Technologies Ltd which sells financial products like personal loans, home loans, and general insurance etc., has appointed MS Dhoni as its brand ambassador.

Detailed explanation-3: -Kshitij Jain, Exide Life Insurance Co Ltd: Profile and Biography-Bloomberg Markets.

Detailed explanation-4: -Exide Life Insurance Company Limited (formerly ING Vysya Life Insurance Company Limited) commenced operations in 2001 and is head quartered in Bangalore. The company is 100% owned by Exide Industries Limited and is proud to be part of a 100 year old brand heritage in India.

Detailed explanation-5: -The merger has added 1.3 per cent to the insurer’s standing, taking its market share to 16.1 per cent. HDFC Life Insurance completed the acquisition of Exide Life Insurance on October 14 following the final approval from IRDAI, and in 14 months from the announcement of the deal in September 2021.

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