Aditya Birla Group will close down its flagship ecommerce site Abof.com by

2017

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Aditya Birla Group will close down its flagship ecommerce site "Abof.com" by

A	November 30, 2017
B	December 31, 2017
C	October 31, 2017
D	September 30, 2017

Explanation:

Detailed explanation-1: -The textile-to-telecom major has officially announced that it will shut down Abof.com (All About Fashion)-launched in 2015-by the end of this year, attributing it to the unviability of e-commerce ventures as a whole.

Detailed explanation-2: -Why did ABOF fail? Abof refused to provide any discounts on its products, Its marketing strategy failed to attract customers and it had fewer options than its competitors.

Detailed explanation-3: -Grasim Industries Limited is the flagship company of the Aditya Birla Group. It started as a textiles manufacturer in India in 1947. Today, it is a leading global player in VSF and the largest chemicals (Chlor-Alkali-s) player in India.

Detailed explanation-4: -India’s leading fashion company Aditya Birla Fashion and Retail Limited (ABFRL) has announced the launch of its fashion brand ‘ABOF’ (all about fashion) which will now be available on the e-commerce platforms of Flipkart and Myntra.

There is 1 question to complete.