CURRENT AFFAIRS

Detailed explanation-1: -It will be the first e-commerce major to take advertising regulatory body’s membership. The country’s fast-growing e-commerce industry will finally mark its presence at the Advertising Standards Council of India (ASCI), with Paytm set to become a member of the self-regulatory voluntary organisation next month.

Detailed explanation-2: -India initially envisaged the creation of Administrative Staff College in Britain, during 1945-48. This process received a new impetus with the creative and perceptive article written by Sir Hector Hetherington, one of Henley’s original Governors, for ‘The Times’ in 1945.

Detailed explanation-3: -The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers.

Detailed explanation-4: -The ASCI is a self-regulatory organization for the advertising industry. ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest and truthful and not hazardous or harmful while observing fairness in competition.