CURRENT AFFAIRS

Detailed explanation-1: -It aims to empower the artisans of India and allows them to run successful online businesses. Program benefits for Karigar include also include free imaging and cataloging, account management, subsidized referral fee, and onboarding training support.

Detailed explanation-2: -Onboarding is simple-create your store and then connect it to your Amazon Seller Central account. When your store is connected, the Amazon channel attempts to import your Amazon listings and match them to your catalog, based on your attribute mapping. Your Amazon sales channel settings affect your Amazon listings.

Detailed explanation-3: -What is Amazon Saheli? An Amazon initiative to bring to the fore locally made products from women entrepreneurs in India.

Detailed explanation-4: -Amazon’s digital marketing strategy is comprehensive, and they reach the customers through digital marketing. Today, everyone uses social media. Amazon advertises its products on social media, taking advantage of those who use those sites and sending them to their product pages to help them sell more.

Detailed explanation-5: -Amazon Easy is a program that enables e-commerce businesses to provide online shopping assistance to their customers. The goal of this initiative is to help customers start their journey into e-commerce. With the branding of Amazon Easy, store owners increase the customer base in their stores.