CURRENT AFFAIRS

2017

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is CPC?
A
Central Pay commission
B
Central Person scheme
C
Central Pay scheme
D
Central Paid determination
Explanation: 

Detailed explanation-1: -Cost-per-click (CPC): Definition Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid-or simply “max.

Detailed explanation-2: -CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost per click (actual CPC), which is the actual amount you’re charged for a click on your ad.

Detailed explanation-3: -Here’s an example of how to calculate your average CPC. Let’s say your ad gets two clicks, one costing $0.20 and one costing $0.40, for a total cost is $0.60. You’d divide $0.60 (your total cost) by 2 (your total number of clicks) to get an average CPC of $0.30.

Detailed explanation-4: -What is a good CPC rate? A good CPC (cost per click) rate is determined by your ROI on the spend. If something costs $1, you want to make at least $1.20 back (at a minimum). A really good CPC rate would be to get $2 back for every $1 spent.

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