CURRENT AFFAIRS

Detailed explanation-1: -MUMBAI: Search engine giant Google has emerged as the most authentic brand in the country, followed by Microsoft, Amazon, Maruti Suzuki and Apple, according to New York-based global communications firm Cohn & Wolfe.

Detailed explanation-2: -Founded by climber Yvon Chouinard in 1973, Patagonia is arguably the most authentic brand in the world.

Detailed explanation-3: -Tata Consultancy Services was the most valued brand across India in 2022. This means it had the highest reputation as a company, and was valued at over 45 billion U.S. dollars that year. HDFC followed the private financial institution with over 32 billion dollars-worth in brand value.