CURRENT AFFAIRS

Detailed explanation-1: -With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007.

Detailed explanation-2: -Brand India has shown its strength in Brand Finance’s Global Soft Power Index 2022 study retaining its 7th rank.

Detailed explanation-3: -Amazon has retaken top spot as the world’s most valuable brand despite its brand value falling 15% this year from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance.

Detailed explanation-4: -World’s Most Valued Brands: According to Brand Finance Global 500 2023 list, the top 10 valued companies in the world are Amazon, Apple, Google, Microsoft, Walmart, Samsung Group, ICBC, Verizon, Tesla, TikTok/Douyin. From India, over 150-year-old Tata Group is the only brand to feature in the top 100.