CURRENT AFFAIRS

Detailed explanation-1: -WHEREAS the ASCI has accepted the work for processing the complaints of misleading advertisements with respect to Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy Medicines, treatments and related services on behalf of Ministry of AYUSH.

Detailed explanation-2: -The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 25 of the Company Act.

Detailed explanation-3: -Rajan has worked in public relations and was also earlier the founder and MD of Ketchum Sampark, an Omnicom Group Company.

Detailed explanation-4: -ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation, which requires advertisements to be legal, decent, honest and truthful and not hazardous or harmful while observing fairness in competition.

Detailed explanation-5: -The Advertisement Standards Council of India (hereinafter, “ASCI”) was established in the year 1985 under Section 25 of the Companies Act, 1956. It has been defined as a “voluntary, self-regulatory council” which has been registered as a non-profit company.