CURRENT AFFAIRS

Detailed explanation-1: -Virat Kohli and Anushka Sharma has appointed as the first brand ambassadors of which of the following company? Flipkart-owned fashion e-commerce platform Myntra announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma as its first brand ambassadors.

Detailed explanation-2: -Nexxbase Marketing Pvt Ltd-owned Noise, a wearables technology company, has roped in cricketer Virat Kohli as its new brand ambassador for its smartwatch range. Over the tenure, the cricketer will be involved in a campaign that entails all touchpoints, the company said.

Detailed explanation-3: -The manufacturer and designer of causal and athletic footwear, Puma has roped in Bollywood actor and entrepreneur Anushka Sharma as its brand ambassador. The association is intended to “accelerate Puma’s strong commitment towards women consumer segment”.

Detailed explanation-4: -Nutrition multinational Herbalife Nutrition India on Monday signed up woman cricketer Smriti Mandhana to be its brand ambassador. She is the fifth Indian athlete and the second cricketer to be the company’s nutrition sponsor joining the team of Virat Kohli, Mary Kom, Lakshya Sen, and Manika Batra.

Detailed explanation-5: -Myntra has announced the appointment of actor Ranbir Kapoor as its brand ambassador. Ranbir will be seen focusing on men’s fashion wear, in Myntra’s upcoming brand campaign slated to go live shortly.