CURRENT AFFAIRS

Detailed explanation-1: -Washing detergent powder “surf” belongs to which FMCG brand? Surf Excel is a Unilever brand that is currently marketed as the counterpart brand of OMO detergent in the India, Pakistan, Bangladesh and Sri Lanka markets.

Detailed explanation-2: -A pioneer in the Indian detergent powder market, Surf Excel is one of the most famous brands of Hindustan Unilever Limited (HUL) – one of the largest Fast Moving Consumer Goods (FMCG) Company in India.

Detailed explanation-3: -Surf as a brand goes all the way back to the creation of Sunlight, Unilever’s first product – a soap bar – in the 1890s.

Detailed explanation-4: -A leader in the Indian detergent market, Surf excel has constantly innovated ahead of the market and launched different product formats to cater to changing needs of Indian consumers.

Detailed explanation-5: -Surf Excel is an Indian brand name, used for removal of dirt and the tough strains from clothes. The brand was launched in Indian consumer market in year 1959. Surf Excel is a subsidiary of its parent company Hindustan Unilever.