CURRENT AFFAIRS

2019

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which of the following is considered as the country’s most attractive employer brand?
A
Amazon India
B
Microsoft India
C
Infosys
D
IBM
Explanation: 

Detailed explanation-1: -Nine out of 10 Indian employees (88%) consider training and personal career growth very important to them. Nine out of 10 Indian employees (88%) consider training and personal career growth very important to them. Technology behemoth Microsoft India has emerged as the most ‘attractive employer brand’.

Detailed explanation-2: -Employer brand is a term referred to describe the company’s reputation and popularity from a potential employer’s perspective and describes the values the company gives to its employees. Employer Branding is the process of creating and maintaining your company’s Employer Brand.

Detailed explanation-3: -Attractiveness of the employer’s brand is defined as the imagined benefits that a future employee recognises when working for a specific organisation, which become important in as a way of attracting employees with superior skills and knowledge and a primary source of competitive advantage (Berthon et al., 2005).

Detailed explanation-4: -Reliance Industries, the country’s largest company by revenues, profits and market value, is India’s best employer and the world’s 20th best firm to work with, according to Forbes’ World’s Best Employers rankings 2022.

There is 1 question to complete.