CURRENT AFFAIRS

Detailed explanation-1: -It was set up according to guidelines of the Indian Ministry of Information & Broadcasting. Shashi Sinha has been elected as the chairman of BARC India. Shashi succeeds Punit Goenka who completed his tenure as chairman.

Detailed explanation-2: -Sinha also represents the Advertising Agencies Association of India. He takes over from Punit Goenka, MD & CEO of Zee Entertainment Enterprises who successfully served as the chairman for the last three years.

Detailed explanation-3: -Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC India) by the Board following its meeting held on 25th March 2022.

Detailed explanation-4: -A representative and board member of the Advertising Agencies Association of India (AAAI), Sinha has played a key role in the formation of BARC. The board of Broadcast Audience Research Council (BARC) India has elected Shashi Sinha as the new chairman.

Detailed explanation-5: -Television monitoring agency Broadcast Audience Research Council (Barc) has announced the appointment of Nakul Chopra as its CEO effective 25 August 2021. Former CEO Sunil Lulla has resigned to pursue his ambition as an entrepreneur.