2020
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Virat Kohli
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Amitabh Bachchan
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Shah Rukh Khan
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Sachin Tendulkar
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Detailed explanation-1: -Detailed Solution. The correct answer is Amitabh Bachchan. RBI has roped in Amitabh Bachchan for the customer awareness campaign to prevent gullible account holders from being duped by fraudsters.
Detailed explanation-2: -However, Kapoor says that RBI’s ads, featuring both its mascot Money Kumar, and superstar Amitabh Bachchan, work well.
Detailed explanation-3: -The RBI runs the ‘RBI Kehta Hai’ campaign to educate and empower the public about banking regulations, and also to make them aware of good and safe banking practices. It was a multi-media multi-lingual campaign using SMSes, print, television channels, radio, hoardings, websites and social media.
Detailed explanation-4: -Abhishek Mishra. The RBI has roped in Neeraj Chopra, Olympic gold medalist for this campaign.