CURRENT AFFAIRS

Detailed explanation-1: -In the TVC, Akshay Kumar, is shown highlights the issues of an urban Indian adult, whose typical diet also proves to be insufficient in providing high quality protein or is heavily dependent on non-vegetarian options.

Detailed explanation-2: -Akshay Kumar, will represent the core values of the brand and encourage urban Indian adults to fight protein deficiency everyday by making ‘Protein ka routine’ (make protein a routine).

Detailed explanation-3: -Horlicks Protein+ is targeted at working adults who are most likely to miss the required quantum of protein intake in diet due to a hectic lifestyle, ” said Vikram Bahl, area marketing lead (nutrition and digestive health), GSK Consumer Healthcare India.

Detailed explanation-4: -Protein Plus combines multiple forms of nitrogen for maximum efficiency along with an entire spectrum of essential macro and micro nutrients and other important co-factors that are essential in the construction of a complete proteins within the plant.

Detailed explanation-5: -Horlicks Protein Plus is designed for healthy adults who are 30 years and older.