CURRENT AFFAIRS

Detailed explanation-1: -IAA started the journey last year with a research study in partnership with UNICEF, conducted by the Geena Davis Institute on gender representation in advertising.

Detailed explanation-2: -Gender equality is defined as the realization of equal rights, responsibilities, and opportunities between men and women. Gender-positive advertising is simply the public expression of those equal rights, responsibilities and opportunities.

Detailed explanation-3: -Gender advertisement refers to the images in advertising that depict stereotypical gender roles and displays. Gender displays are used heavily in advertising in order to establish the role of one gender in relation with the other, and some scholars argue that advertisers are obsessed with gender.

Detailed explanation-4: -“Gender Bias & Inclusion in Advertising in India”; a study by UNICEF aimed to analyse gender representation in 1, 000 most viewed advertisements in India on TV and YouTube during 2019.

Detailed explanation-5: -For example, gendered marketing would include selling pink clothes for girls and blue clothes for boys. Another example is the way that women’s skincare products are typically packaged in lighter colors, while men’s packaging uses deep shades of black, gray, or navy blue.