CURRENT AFFAIRS

Detailed explanation-1: -Go Digit General Insurance has announced the launch of its new brand campaign “Do the Digit Digit” ad-film shows with the company’s investor and brand ambassador Virat Kohli.

Detailed explanation-2: -According to the company information and documents, Virat Kohli is the brand ambassador of Digit Insurance as well as the investor of the company. Virat Kohli’s wife Anushka Sharma is also one of the investors in Go Digit General Insurance.

Detailed explanation-3: -Digit Insurance The insurance startup, financed by Canada-based FairFax Group, roped in Virat Kohli as its brand ambassador in March 2021.

Detailed explanation-4: -It is one of the first non-life insurers in India to be fully operated on the cloud and has developed application programming interface (API) integrations with several channel partners. As per the draft papers, cricketer Virat Kohli and his wife Anushka Sharma are among the investors of Go Digit General Insurance.

Detailed explanation-5: -Virat Kohli and Anushka Sharma have invested $340, 000 (about ₹2.5 crore) in Bengaluru-based insurtech startup Digit Insurance in a round in which it has already raised $84 million.