CURRENT AFFAIRS

Detailed explanation-1: -New Delhi: Homegrown wearable and audio brand, Fire-Boltt has appointed cricketer Mahendra Singh Dhoni as its new brand ambassador. The legendary cricketer will be the leading face of the brand and take part in a variety of the brand’s marketing, advertising, and endorsement activities.

Detailed explanation-2: -Our partnership symbolizes our shared belief of listening to the noise within.” Kohli was earlier the brand ambassador of Boltt Games Pvt. Ltd owned Fire-Boltt. The former Indian cricket captain saw his brand value drop by 21% to $185.7 million in 2021.

Detailed explanation-3: -MS Dhoni will be the face of Fire-Boltt, who will be seen in the company’s multiple endorsements, marketing and advertising initiatives. Fire-Boltt, the Indian wearable brand, has announced the former Indian skipper, Mahendra Singh Dhoni, as its brand ambassador.

Detailed explanation-4: -Homegrown wearable and audio brand, Fire-Boltt announced the appointment of Indian actor and film producer Vijay Deverakonda as its new brand ambassador.

Detailed explanation-5: -Kiara Advani Wearable and audio brand Fire-Boltt has roped in Bollywood actor Kiara Advani as its new brand ambassador. Advani will be part of the marketing campaigns of the brand alongside cricketer Virat Kohli and actor Vicky Kaushal.