CURRENT AFFAIRS

Detailed explanation-1: -Explanation: Tata Motors has launched a mobile showroom named ‘Anubhav,’ to target rural customers by increasing their reach in rural areas and providing them with a doorstep car buying experience.

Detailed explanation-2: -India s leading automotive brand, Tata Motors has launched a unique doorstep buying program for its rural customers in India called, Anubhav . This unique experience is aimed to increase its reach in the country s tehsils and talukas.

Detailed explanation-3: -About the ‘Anubhav,’ mobile showrooms: These mobile showrooms will be operated by dealerships under Tata Motors’ supervision and guidance. All the dealerships will define monthly routes for these vans on which they will ply and cover the targeted village or tehsil.

Detailed explanation-4: -(Tata)’s rural marketing initiative – Project Neev. As part of the initiative, Tata hired prominent rural people to serve as Tata Gram Mitras and do word-of-mouth marketing for its vehicle range in far-flung villages with a population of less than 50,000.