CURRENT AFFAIRS

Detailed explanation-1: -Fire-Boltt appoints Vijay Deverakonda as its new brand ambassador. The company has been incubated by Savex Technologies. The company’s market share was pegged at 28% by Counterpoint Research and 25% by IDC India.

Detailed explanation-2: -Boltt Games Pvt. Ltd’s brand Fire-Boltt has announced the appointment of cricketer Mahendra Singh Dhoni as its new ambassador. The company said the association with the cricketer will help it reach a wider audience not only in India but outside as well.

Detailed explanation-3: -Vijay Deverakonda Homegrown wearable and audio brand, Fire-Boltt has announced the appointment of Vijay Deverakonda as its new brand ambassador.

Detailed explanation-4: -Our partnership symbolizes our shared belief of listening to the noise within.” Kohli was earlier the brand ambassador of Boltt Games Pvt. Ltd owned Fire-Boltt. The former Indian cricket captain saw his brand value drop by 21% to $185.7 million in 2021.

Detailed explanation-5: -The womenswear brand from Vedant Fashion Limited signed Advani for its ongoing campaign Vedant Fashion Limited-owned bridalwear brand appointed actor Kiara Advani as its new brand ambassador with their ongoing campaign ‘Dulhan Wali Feeling’. Advani will be pictured as an Indian bride from its latest collection.