CURRENT AFFAIRS

Detailed explanation-1: -The board of Broadcast Audience Research Council (BARC) India has elected Shashi Sinha as the new chairman. He will take over from Punit Goenka, who served as chairman of the TV viewership measurement agency for the last three years.

Detailed explanation-2: -Sinha, who also represents the Advertising Agencies Association of India as its board member, has played a key role in the formation of BARC.

Detailed explanation-3: -Shashi Sinha has been elected as the chairman of BARC India. Shashi succeeds Punit Goenka who completed his tenure as chairman. In August 2021, Nakul Chopra, the former chairman of the joint-industry body, returned as the CEO.

Detailed explanation-4: -Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC India) by the Board following its meeting held on 25th March 2022.

Detailed explanation-5: -Matt Meeker is the co-founder, CEO, and Executive Chairman of BARK, the company behind BarkBox. He served as CEO of the company from its foundation until September 2020 and resumed the role of CEO in January 2022.