CURRENT AFFAIRS

2022

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Tata Sky has rebranded itself. What is the new brand name of the entity?
A
Tata Trend
B
Tata Play
C
Tata World
D
Tata Pro
Explanation: 

Detailed explanation-1: -Tata Sky has rebranded itself as Tata Play as it looks to expand its television-cum-OTT (over-the-top) offerings in combined packages. The direct-to-home (DTH ) platform has added Netflix to 13 OTT services, including Amazon Prime Video and Disney+Hotstar, as part of its so-called Binge packs.

Detailed explanation-2: -26th January’2022, National: Tata Sky – one of India’s leading DTH and Pay TV platform with the largest number of subscribers – announced its new name and identity, Tata Play, as its business interests grow beyond Direct To Home services.

Detailed explanation-3: -On 26 January 2022, Tata Sky was rebranded into Tata Play as the company decided to drop the ‘Sky’ brand name after 15 years. On 4 September 2022, Tata Sons and the Walt Disney Company India finally agreed to launch an initial public offering (IPO) for the company after multiple failed attempts in 2013, 2016 and 2019.

Detailed explanation-4: -Maxus will partner us in our endeavor to redefine the television viewing experience in India". Mr.

Detailed explanation-5: -It is our privilege to be associated with an actor of the highest caliber and excellent standing in the entertainment industry.” Aamir Khan will feature across all Tata Sky brand and product communication including advertisements on TV, Print, Outdoor, Radio and other mediums.

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