CURRENT AFFAIRS

Detailed explanation-1: -Tech downturn slashes billions from value of world’s most valuable brands. Amazon has retaken top spot as the world’s most valuable brand despite its brand value falling 15% this year from US$350.3 billion to US$299.3 billion, according to a new report from leading brand valuation consultancy, Brand Finance.

Detailed explanation-2: -With an increase of 35% since last year’s report, Apple retains its top spot on the ranking as the world’s most valuable brand, with a total brand value of $335.1 billion. This is the highest brand value ever recorded in the history of the Global 500 report, which has been published each year since 2007.

Detailed explanation-3: -Apple regains its status as the world’s most valuable brand in the 2022 Kantar BrandZ global ranking. Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand.

Detailed explanation-4: -As of 2022, Apple, Saudi Aramco, and Microsoft hold the top three positions, each with market caps in excess of $2 trillion. Technology and energy companies rank among the most valuable companies in the world today.