CURRENT AFFAIRS

Detailed explanation-1: -Answer. Explanation: To harness Return Path Data (RPD) capabilities in measuring TRPs, the Ministry of Information & Broadcasting has also set up a ‘Joint Working Group’, under the chairmanship of Prasar Bharati CEO Shashi Shekhar Vempati.

Detailed explanation-2: -BARC employs several different methods to calculate the TRPs. The most common method uses the ‘BAR-O-meter’, which is a device that is installed in the television sets of the same audience to study what they’re watching at any given time. The data is measured every week and used to calculate the TRP.

Detailed explanation-3: -The full form of TRP is Television Rating Point or Target Rating Point. TRP is a metric that signifies a programme’s success on tv screens. It is used to evaluate which programme has been most viewed on tv screens. TRP measures people’s interests and indicates a specific programme’s success.

Detailed explanation-4: -The Indian agency Broadcast Audience Research Council calculates the TRP India. It has installed “BAR-O-METERS” in few households as a sample. In over 45,000 households this meter is installed for justice and surveying.

Detailed explanation-5: -For Broadcasters: TRP ratings enable the broadcasters to charge advertisers accordingly. TRP rating is a measure of the viewership and it enables Broadcasters to know if they are going in the right direction and meeting the minimum necessary viewership for their content.