CURRENT AFFAIRS

Detailed explanation-1: -In January 2020, Google announced that it was planning to block third-party cookies from its Chrome browser by 2022, and replace them with something it called Federated Learning of Cohorts (FLoC), a “privacy-first” and “interest-based” advertising technology.

Detailed explanation-2: -Google has been planning for years to scrap cookies, the tiny files stored on our computers as we browse the internet that allow advertisers to track and target us. This week, it announced it is ditching its planned replacement, called Federated Learning of Cohorts (FLoC), in favour of a new tool called Topics.

Detailed explanation-3: -Google is currently set to phase out third-party cookies in Chrome by 2024. This comes after a few delays, primarily because Google wanted marketers to have more time to adjust their advertising approach and test out new, less intrusive targeted advertising technologies.

Detailed explanation-4: -"By Q3 2023, we expect the Privacy Sandbox APIs to be launched and generally available in Chrome, ” Anthony Chavez, VP, Privacy Sandbox, said in a statement late on Wednesday. As developers adopt these APIs, “we now intend to begin phasing out third-party cookies in Chrome in the second half of 2024", he added.