CURRENT AFFAIRS

Detailed explanation-1: -ANCHORAGE-The words that accompany an image (still or moving) give the meaning associated with that image. If the caption or voiceover is changed, then so may be the way in which the audience interprets the image. An image with an anchor is a closed text; the audience are given a preferred reading.

Detailed explanation-2: -A term used by Barthes to describe the ways in which words may be used to make the meaning of photographic texts and other images deployed in advertisements or photojournalism clearer. In other words, an anchorage directs a reader towards a particular preferred reading of an open photographic text (or an image).

Detailed explanation-3: -Anchorage in semiotics is defined as a procedure of using text as a label style way to an image. Therefore the text fixes the meaning of an image. Anchorage in this field is considered as an anchor holding the meaning.

Detailed explanation-4: -Anchorage occurs when text is used to focus on one of these meanings, or at least to direct the viewer through the maze of possible meanings in some way. Relay – the text adds meaning and both text and image work together to convey intended meaning e.g. a comic strip.

Detailed explanation-5: -In Rhetoric of the Image, Roland Barthes suggested that visual media were characterised by two contradictory processes: anchorage, which was designed to link an image to the written word; and relay, the aim of which was to link successive images to one another.