CURRENT AFFAIRS

2023

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which Bollywood star has been selected by the Reserve Bank of India for its customer awareness campaign?
A
Shah Rukh Khan
B
Akshay Kumar
C
Aamir Khan
D
Amitabh Bachchan
Explanation: 

Detailed explanation-1: -The correct answer is Amitabh Bachchan. RBI has roped in Amitabh Bachchan for the customer awareness campaign to prevent gullible account holders from being duped by fraudsters.

Detailed explanation-2: -The badshah of brand endorsements, Amitabh Bachchan has been the face of brands as varied as Cadbury’s Dairy Milk, Navratna Oil, Dr. Fixit, Gujarat Tourism, Mankind, Pepsi, Rin, Ghari Detergent, upGrad, Flipkart, Tata Sky, Cycle Agarbatti, FirstCry, Tanishq and Kalyan Jewellers.

Detailed explanation-3: -However, Kapoor says that RBI’s ads, featuring both its mascot Money Kumar, and superstar Amitabh Bachchan, work well.

Detailed explanation-4: -To read more, please click here. Shri Amitabh Bachchan has been roped in as the brand ambassador for RBI’s Public Awareness Campaigns.

Detailed explanation-5: -Abhishek Mishra. The RBI has roped in Neeraj Chopra, Olympic gold medalist for this campaign. The RBI tweeted about this campaign, and asked people to be cautious when banking online.

There is 1 question to complete.