CURRENT AFFAIRS

Detailed explanation-1: -Examples of the hybrid brand architecture model include Coca-Cola, Volkswagen and Amazon. Examples of the hybrid brand architecture model include Coca-Cola, Volkswagen and Amazon.

Detailed explanation-2: -An example of a branded house is Apple. Apple has multiple products, and many of them are known well enough to stand apart as product brands. However, they are all clearly branded Apple and leverage the brand visual identity and ethos of the master brand.

Detailed explanation-3: -There are three main types of brand architecture models: the branded house, the house of brands, and the endorsed brand. Each option comes with its own advantages and disadvantages.

Detailed explanation-4: -There is this small company called Amazon that has been known to use the hybrid approach. They use a corporate branding strategy that leverages the brand equity of parent brand to promote their first-party products like the Amazon Echo and Amazon Kindle.