CURRENT AFFAIRS

Detailed explanation-1: -India jumped two levels to 7th position in the Brand Finance Nation ranking of 2019. As per the latest report by independent brand valuation consultancy Brand Finance, India has jumped to the seventh position from 9th last year, after recording a solid 19% growth in brand value to USD 2.6 trillion.

Detailed explanation-2: -The USA and China are standout leaders in the Brand Finance Nation Brands 2022 ranking, with the combined brand value of the two equal to that of the remaining 98 nation brands in the top 100. In 3rd place, Germany (up 4% to US$4.5 trillion), has overtaken Japan (down 3% to US$4.3 trillion).

Detailed explanation-3: -The United States was the world’s most valuable nation brand by a distance in 2022, with a value of 26.47 trillion U.S. dollars. To give this figure some context, China was second in the ranking valued at 21.53 trillion U.S. dollars, substantially lower in value than that of the United States.

Detailed explanation-4: -Brand India has shown its strength in Brand Finance’s Global Soft Power Index 2022 study retaining its 7th rank.