ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -The 4 types of impulse buying are: pure impulse (like buying candy at the check out), suggestion impulse, reminder impulse, and planned impulse. For social commerce, suggestion impulse, reminder impulse, and planned impulse can all be triggered to convert a sale.

Detailed explanation-2: -Impulsive buying is a consumer buying behavior where you buy something without thoughtful consideration or planning. It’s characterized by a sudden strong urge to make a purchase, usually in response to a positive emotional state such as excitement or happiness.

Detailed explanation-3: -Candy, gum and energy drinks in the checkout line. Clothing and shoes. Video games.

Detailed explanation-4: -Impulsive buying can be seen in products such as chocolates, clothes, mobile phones and in big-ticket items such as cars, jewellery etc. Impulsive buying means making an unplanned purchase. It is based on an irrational thinking. Marketers try to tap this behavior of customers to boost sales.