ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Rook (1987:191) redefined impulsive buying “Impulse buying occurs when a consumer experience a sudden, often powerful and persistent urge to buy something immediately”. He suggested that impulse buying refers to buying that is extraordinary, exiting, hedonically complex and compelled.

Detailed explanation-2: -Impulsive buying is a consumer buying behavior where you buy something without thoughtful consideration or planning. It’s characterized by a sudden strong urge to make a purchase, usually in response to a positive emotional state such as excitement or happiness.

Detailed explanation-3: -Time limits are one of the most common advertising tricks to trigger overspending. This strategy is designed to create feelings of panic, that if you don’t buy now, you will miss your chance.

Detailed explanation-4: -In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser, impulse buyer, or compulsive buyer.

Detailed explanation-5: -The 4 types of impulse buying are: pure impulse (like buying candy at the check out), suggestion impulse, reminder impulse, and planned impulse. For social commerce, suggestion impulse, reminder impulse, and planned impulse can all be triggered to convert a sale.