ECONOMICS
BUSINESS CYCLES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following is NOT a challenge of the growth stage?
|
|
overextending resources of the business in order to expand
|
|
|
new competitors
|
|
|
cost-cutting
|
|
|
deciding a re-positioning strategy
|
Explanation:
Detailed explanation-1: -The four basic elements of the brand positioning statement are the target audience, category (common category of the market), differentiation from the competition, and payoff (benefits).
Detailed explanation-2: -Image repositioning. Product repositioning. Intangible repositioning. Tangible repositioning.
Detailed explanation-3: -Development costs. Significant cost of re-educating the market. Loss of existing sales. Confused positioning. Decision of repositioning versus a new offering. Competitive actions. Brand risk.
Detailed explanation-4: -Price-based positioning. Lifestyle-based positioning. Characteristics-based positioning. Quality-or prestige-based positioning.
There is 1 question to complete.