ECONOMICS (CBSE/UGC NET)

ECONOMICS

COMPETITION AND MARKET STRUCTURES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A contract that allows permission to use the products and likeness of a particular brand that already exists is a ____
A
Copyright
B
Franchise
C
Licence
D
Patent
Explanation: 

Detailed explanation-1: -A franchise agreement gives you the power to access to the trademarked business logo, the products and all kinds of marketing expertise that a franchise can provide you. Franchise agreement legally gives you the permission to use a known trademarked business name and logo as part of business plan.

Detailed explanation-2: -A franchise agreement is a contract under which the franchisor grants the franchisee the right to operate a business, or offer, sell, or distribute goods or services identified or associated with the franchisor’s trademark.

Detailed explanation-3: -There are 4 basic types of franchise agreements: Single-unit, multi-unit, area development and master franchising. A single-unit franchise is the most common and is simply where a franchisor grants a franchisee rights to open and operate one single franchise unit.

Detailed explanation-4: -The franchise agreement is a legally binding contract. It sets out the rules of the franchising relationship that both the franchisor and franchisee have agreed to.

Detailed explanation-5: -Single-Unit Franchise Agreement. Area Development Agreement. Master Franchise Agreement. 07-Jun-2021

There is 1 question to complete.