ECONOMICS (CBSE/UGC NET)

ECONOMICS

COMPETITION AND MARKET STRUCTURES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Coca-Cola Company and Pepsi Company control roughly 73% of the carbonated (soft drink) soda market. What market structure would this be considered?
A
Monopoly
B
Oligopoly
C
Monopolistic Competition
D
Perfect Competition
Explanation: 

Detailed explanation-1: -Pepsi and coca-cola work in the oligopoly market structure as they are dominant firms in the market where there are other small local firms also.

Detailed explanation-2: -Coke And Pepsi Case Study This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

Detailed explanation-3: -In a duopoly, two competing businesses control the majority of the market sector for a particular product or service they provide. For example, Coca-Cola and Pepsi represent a duopoly because the two firms control almost the entire market for cola beverages.

Detailed explanation-4: -Oligopoly arises when a small number of large firms have all or most of the sales in an industry. Examples of oligopoly abound and include the auto industry, cable television, and commercial air travel.

There is 1 question to complete.