ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Google (GOOG) has become a monopoly in Internet searching, but other than this segment, it is not a monopoly. Using Google to navigate the web remains the preferred method by which most people find information online. However, Google is far from a monopoly in terms of the entire gamut of Internet services.

Detailed explanation-2: -As a result of its illegal monopoly, and by its own estimates, Google pockets on average more than 30% of the advertising dollars that flow through its digital advertising technology products; for some transactions and for certain publishers and advertisers, it takes far more.

Detailed explanation-3: -The Justice Department and the states, which include New York and California, said Google had built its monopoly by buying up crucial tools that delivered ads to publishers. As a result, advertisers paid more for space on the internet and publishers made less money, as Google took its cut, they said.

Detailed explanation-4: -A monopoly is a firm who is the sole seller of its product, and where there are no close substitutes. An unregulated monopoly has market power and can influence prices. Examples: Microsoft and Windows, DeBeers and diamonds, your local natural gas company.

Detailed explanation-5: -Companies such as Meta (formerly Facebook), Google, and Amazon have built natural monopolies for various online services due in large part to first-mover advantages, network effects, and natural economies of scale involved with handling large quantities of data and information.