ECONOMICS (CBSE/UGC NET)

ECONOMICS

COMPETITION AND MARKET STRUCTURES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Is advertising important to a monopolistic competition?
A
yes
B
no
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Advertising is commonly used by firms operating under monopolistic competition as a way to create product differentiation and thus to acquire some degree of market control and thus charge a higher price.

Detailed explanation-2: -Firms in a monopolistic competition market will use advertising to maintain their profits because advertising affects the products of the firm by increasing its demand.

Detailed explanation-3: -Firms in monopoly, monopolistic competition, and oligopoly use advertising when they expect it to increase their profits.

There is 1 question to complete.