ECONOMICS (CBSE/UGC NET)

ECONOMICS

COMPETITION AND MARKET STRUCTURES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What could happen to a monopolistically competitive firm that begins to charge an excessive price for its product?For example, McDonalds charges $6.00 for a double cheeseburger when Burger King’s is only $1.00
A
The firms will merge.
B
Consumers will substitute their product for a rival’s product.
C
Consumers will continue to buy because it’s a monopoly.
D
The government will close down the firm.
Explanation: 

Detailed explanation-1: -Sellers are able to enter and exit the market freely. Sellers offer a wide variety of products. What happens to a monopolistically competitive firm that begins to charge an excessive price for its product? The firm will go out of business.

Detailed explanation-2: -However, when a monopolistic competitor raises its price, consumers can choose to buy a similar product from another firm. If a monopolistic competitor raises its price, it will not lose as many customers as would a perfectly competitive firm, but it will lose more customers than a monopoly would.

Detailed explanation-3: -McDonald’s competes in a monopolistically competitive market structure. Because you just need a grill and hamburger meat, market entry is easy. But to have some price making power, you require something unique. You need your McSpicy chicken sandwich and a McRib.

Detailed explanation-4: -Answer: Monopolistic Competition Many firms have similar marketing strategies and recipes but McDonald’s is still unique.

There is 1 question to complete.