ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Perception is the process of selecting, organizing, and interpreting information. This process includes the perception of select stimuli that pass through our perceptual filters, are organized into our existing structures and patterns, and are then interpreted based on previous experiences.

Detailed explanation-2: -Perceptual Defense Consumers subconsciously screen out stimuli that they find psychologically threatening, even though exposure has already taken place. Thus, threatening or otherwise damaging stimuli are less likely to be consciously perceived than are neutral stimuli at the same level of exposure.

Detailed explanation-3: -Consumer interpretation refers to how an individual perceives a particular message.

Detailed explanation-4: -In marketing literature, four distinct stages of perception occur during consumer information processing: sensation, attention, interpretation and retention.