ECONOMICS
CONSUMERS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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BUYING CENTER
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INFLUENCES
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DECIDERS
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None of the above
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Detailed explanation-1: -A buying center, also called decision-making unit (DMU), brings together “all those members of an organization who become involved in the buying process for a particular product or service".
Detailed explanation-2: -Personal Purchases. Mercantile Purchasing. Industrial Purchasing. Institutionalized or government purchasing.
Detailed explanation-3: -Users. Influencers. Buyers. Deciders. Gatekeepers.
Detailed explanation-4: -1 – Identifying need. The procurement process always starts with the same component – need. 2 – Supplier evaluation and selection. 3 – Purchase order. 4 – Delivery. 26-Jun-2017
Detailed explanation-5: -Step 1: Identification of the need. Step 2: The description of the product characteristics. Step 3: Drafting the specifications. Is it necessary to issue a tender ? Step 4: Supplier sourcing. Step 5: In-depth analysis of applications. Step 6: Preparing for the negotiation.