ECONOMICS (CBSE/UGC NET)

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ECONOMICS

CONSUMERS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Chris doesn’t really think much about the new pair of shoes he buys. Instead he is simply influenced by the advertisement he saw on TV last week. This type of decision making strategy best exemplifies the ____ view
A
Passive
B
Massive
C
Ordinary
D
None of the above
Explanation: 

Detailed explanation-1: -Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.

Detailed explanation-2: -What are the three types of consumer decision-making? The three types of decision-making are nominal, limited, and extended. These types of decision-making have different levels of purchase involvement.

Detailed explanation-3: -The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

Detailed explanation-4: -In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.

There is 1 question to complete.
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