ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Selective Exposure Consumers are not exposed to all information or messages in the marketplace. In other words, there is selective exposure. For example, you may watch CTV, but not CBC television. As a result, you are not exposed to the broadcasting of CBC network.

Detailed explanation-2: -Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs. Selective exposure is the process whereby a consumer notices certain stimuli and ignores others. Selective distortion occurs when consumers change information that conflicts with their feelings or beliefs.

Detailed explanation-3: -Selective Exposure. also called selective attention: the tendency people have to avoid information that would create cognitive dissonance.

Detailed explanation-4: -Situational Factors: These factors include the lifestyle of a consumer, use of the product or service, and the occasion for making the purchase. Personal Factors: These factors include the age of a consumer, location, and purchasing power.