ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Selective attention consumers select which promotional messages they will pay attention to. Selective comprehension consumer interpret messages in line with their beliefs, attitudes, motives and experiences. Selective retention consumers remember messages that are more meaningful or important to them.

Detailed explanation-2: -The four stages of selective perception include Selective Exposure, Selective Attention, Selective Comprehension, and Selective Retention.

Detailed explanation-3: -Selective retention is the inclination for people to be more likely to remember information that closely aligns with their needs, beliefs, interests, and values.

Detailed explanation-4: -Post-Purchase Evaluation. This is the last stage and is most often ignored by marketers. After buying the product, customers compare products with their expectations. There can be two outcomes: Either satisfaction or dissatisfaction.

Detailed explanation-5: -Situational Factors: These factors include the lifestyle of a consumer, use of the product or service, and the occasion for making the purchase. Personal Factors: These factors include the age of a consumer, location, and purchasing power.