ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -Motivation is the energizing force that causes behaviour that satisfies a need. Personality refers to a person’s consistent behaviours or responses to recurring situations.

Detailed explanation-2: -Motivation = The driving force that causes a person to take action to satisfy specific needs or wants. Example: Maslow’s hierarchy. Physiological. Safety.

Detailed explanation-3: -Ultimately, all customer needs can be categorized into three main types: functional, social, and emotional needs.

Detailed explanation-4: -Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs.

Detailed explanation-5: -A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel. Shopping in a physical store isn’t the same experience as shopping online, neither shopping in a website or a mobile app.