ECONOMICS
CONSUMERS
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Consumer
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Perception
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Services
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Reference Group
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Detailed explanation-1: -The correct answer is e. Reference group is a group whose viewpoints are considered as a base for any activity. They influence the decisions of an individual.
Detailed explanation-2: -Reference Groups A reference group consists of people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
Detailed explanation-3: -Primary groups are generally small and include intimate relationships, while secondary groups are larger and more impersonal. Reference groups provide a standard for guiding and evaluating our attitudes and behaviors.
Detailed explanation-4: -A reference group is two or more people from whom an individual takes social and economic cues for appropriate behaviour. A group is two or more persons who share a set of norms and whose relationship makes their behaviour interdependent.
Detailed explanation-5: -Lesson Summary Most of our primary groups consist of family and close friends. The nuclear family, which is a pair of adults and their children, is considered the ideal primary group. Secondary groups are those that are more impersonal and temporary. Most of our secondary groups are from work and school.