ECONOMICS
CONSUMERS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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seller
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society
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company
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customer
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Detailed explanation-1: -Nicosia model shows the relationship between attributes of customers, consumer decision-making process, and marketing communications of an organization, as well as, the feedback from the customer to the organization.
Detailed explanation-2: -Nicosia model is a structural model of the purchase decision-making process by an individual consumer or a whole family. This model shows the interactive relationship between the company and the consumer.
Detailed explanation-3: -Nicosia, an expert in consumer motivation and behavior. This model focuses on the relationship between the firm and its potential consumers. The model suggests that messages from the firm (advertisements) first influences the predisposition of the consumer towards the product or service.