ECONOMICS (CBSE/UGC NET)

Detailed explanation-1: -An attitude is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. Brand loyalty is a favorable attitude toward and consistent purchase of a single brand over time.

Detailed explanation-2: -An attitude can be defined as a predisposition to respond in a favorable or unfavorable way to objects or persons in one’s environment.

Detailed explanation-3: -Attitudes are a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a certain object.

Detailed explanation-4: -Attitude toward the ad is “recipients’ affective reactions to the ad.” Attitude toward the brand is “recipients’ affective reactions toward the advertised brand or desirable attitude toward purchasing the brand."

Detailed explanation-5: -Brand attitude is the basis of customers’ activities, and it is a good or unfavorable personal evaluation, emotional sensation, and behavior propensity that an individual preserves. It refers to a consumer’s overall opinion of a branded product.