ECONOMICS
CONSUMERS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Input Variables The stimulus inputs refer to the idea or information clue about the brand and its product in terms of product quality, distinctiveness, price, service offered and availability.
Detailed explanation-2: -What are the four components of the Howard Sheth model? Inputs, Hypothetical constructs, Outputs, and Exogenous(External) Variables.
Detailed explanation-3: -The Howard Sheth model of consumer behavior posits that the buyer’s journey is a highly rational and methodical decision-making process. In this model, customers put on a “problem-solving” hat every step of the way-with different variables influencing the course of the journey.
Detailed explanation-4: -The model is essentially an attempt to explain brand choice behaviour over time and therefore specially pertinent to our field. Focussing on repeat buying, the model relies on four major components-stimulus inputs, hypothetical constructs, response outputs and exogenous variables.