ECONOMICS
CONSUMERS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is NOT a factor affecting consumer choice (of which g/s to buy)?
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Their taste and preference
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Their income
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The price of substitutes or complements
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All of the above
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Explanation:
Detailed explanation-1: -A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel.
Detailed explanation-2: -Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers. Either way, three factors affect all purchasing decisions: economic, functional, and psychological.
Detailed explanation-3: -Income; Price; The price of substitutes and complements; Consumer preferences/tastes; and. Advertising.
Detailed explanation-4: -Psychological Factors. Social Factors. Cultural Factors. Personal Factors. Economic Factors.
There is 1 question to complete.