ECONOMICS
CONSUMERS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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TRUE
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FALSE
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Either A or B
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None of the above
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Detailed explanation-1: -When a consumer’s current state matches their desired state it means that they have a problem or an unfulfilled need.
Detailed explanation-2: -Marketers may also activate problem recognition by influencing perceptions of consumers’ actual state. For example, an individual buying a particular brand of a product may be given the idea that other alternative is better than one he is having or using. This may also lead to problem recognition by a consumer.
Detailed explanation-3: -An actual state is the way an individual perceives his or her feelings and situation to be at the present time. A desired state is the way an individual wants to feel or be at the present time.
Detailed explanation-4: -Stage 5: Post-Purchase Evaluation Finally, Stage 5, the post-decision analysis.